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Data privacy statement

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We, The Cloakroom B.V. (below ‘The Cloakroom’) take the security of your personal data very seriously, and strictly adhere to the regulations of data privacy laws. Personal information is collected on this website for technical purposes only. Moreover, personal data is only disclosed or transferred to third parties for the purpose of settling a contract or payment, or when such a transfer has been previously agreed to. Collected data may not be sold or shared with third parties for any other purpose.

The statement below provides an overview of how we ensure the security of data, and the purpose for which certain kinds of data are collected.

Data processing on this website

At visits to its website, The Cloakroom automatically collects and stores information (e.g. in its server log files) which is transferred to us by your browser, such as:

  • Browser type and version
  • Operating system used
  • Referrer URL (page you visited before)
  • Hostname of the accessing computer (IP address)
  • Time of server request

This data is not attributed to any particular person by The Cloakroom. This data will not be combined with any other sources of data, and will be deleted after being statistically evaluated, or anonymized according to privacy protection compliance.

Usage of data

The user agrees to the transferal of their data to third parties in the event that it’s necessary and relevant for the fulfilment of the contract between The Cloakroom and the user, or to provide and improve the requested offerings. Usage of the user’s data beyond this purpose, especially the sharing or selling of data to third parties by The Cloakroom, is excluded unless the user has explicitly agreed to their data being shared.

The Cloakroom is a very personal service provider. We collect data from our customers in order to continuously improve, and provide optimal service. For this purpose, we collect address data, and personal data such as clothing size and style preferences, as well as other similar information. We acknowledge that this data is sensitive and requires special protection. Therefore, we take every required effort necessary for the protection of this data.


If you would like to receive the newsletter offered on the website, we require a valid email address, as well as information which allows us to check whether you are indeed the owner of the provided email address, or that the owner consents to receiving the newsletter. We collect the name and surname of existing customers in order to personally address them. No further data is collected. The permission to store this data as well as use it to send the newsletter can be withdrawn at any time via email or post to the addresses listed in the ‘Contact’ section of the website, as well as by clicking the ‘unsubscribe’ link in every newsletter.

Right to information

You have the right to access information regarding your stored personal data, its origin and recipient, as well as the purpose of its storage at all times. In addition, you have the right to correct, block or delete data. Requests can be directed to us via email or post to the addresses listed in the ‘Contact’ section of the website.

Solvency Check

The Cloakroom would like to offer its clients the best possible solution to try on outfits in the comfort of their own home, without having to pay all the goods beforehand. In order to possibly approve the customer for the payment method 'invoice', The Cloakroom assigns a credit check to Alektum Group. The credit agency receives the name, the date of birth and the address data of the client. In return the credit agency sends The Cloakroom a value concerning the probability of failure ('score') and, if existent, information about possible negative effects on the payment performance (e.g. an ongoing collection process) as well as stored address and identity information (e.g. 'identity checked'). Negative scores can prompt The Cloakroom to not offer certain payment methods or to demand a preauthorization (reservation) in the amount of €100 on the credit card before the actual purchase. Additional information concerning this topic can be found in our terms and conditions under point 7.5. If you don’t wish to have a solvency check carried out, select 'credit card' as the payment method when you order. If you don’t wish to have a solvency check carried out, select ‘credit card’ as the payment method when you order.

In order to avoid fraudulent behaviour, we use the Services of a co-operation between SCHUFA and Risk.Ident GmbH, Am Sandtorkai 50, 20457 Hamburg (hereinafter: Risk.Ident). Risk.Ident collects and processes within a time framework of the co-operation with SCHUFA, and with the help of cookies and other tracking technologies, data for determining the device used by the user and further data regarding the use of the website. An assignment to a specific user is not made. As far as IP addresses are collected, an immediate encipherment takes place.

The data is collected by Risk.Ident as part of the co-operation with SCHUFA in a fraud prevention database. In the database, data transmitted by ourselves is also stored to devices which are already suspected of fraudulent behavior. In this respect, no assignment is made to certain users. In the course of a registration or ordering process on our website, we call the database for a risk assessment to the device as well as further parameters to the identification of the device.

The algorithm for risk assessment is created by SCHUFA and is constantly being further developed. Technical processing is carried out between ourselves and Risk.Ident. The risk assessment of a fraudulent attempt takes into account such things as, whether the device has a frequently changing geo-reference, how many transactions have been made via the device and also whether a proxy connection is being used.

If a risk assessment should not be carried out during the scope of co-operation to the device, it can be disagreed to and the creation of the risk assessment will be deactivated on the following link for the respective device:


What are cookies?

A cookie is a small text file that is stored on your computer when visiting a website. This text file stores information that can be read by the website when visiting it again at a later date, which means you do not have to fill out the same information every time you visit the site. For example, it stores your language preferences, your order status on this site, and allows you to continue the use of the site without you having to log in again. Cookies are also necessary to provide a better online experience of our site. You can always easily change your settings and delete cookies from your browser. See more information on how to manage your cookies below.

Most of the Cookies we use are so-called Session Cookies. They are automatically deleted upon ending your visit to our website. Cookies do not cause any harm to your computer, and do not contain viruses.

How can I disable cookies?

You can easily modify your browser to turn off cookies. However please note: if you disable cookies, your user name and password will no longer be stored on any website.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

Google Analytics

This website makes use of Google Analytics, a web analytics service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). Google Analytics uses Cookies to analyze websites for user behavior. Information generated by Cookies regarding the usage of this website is transferred to a server by Google in the USA where it is stored. IP-addresses are shortened before any analysis of user statistics so that no conclusions about user identity can be drawn. To ensure the collection of IP-addresses is anonymous, Google Analytics has been extended by the code ‘anonymizeIp’ on our website.

Google uses the information collected via Cookies to analyze the usage of our website, to create reports about the website activities for the website operators, and for further services related to the usage of the website and the internet. In addition, Google might share this information with third parties as far as they are legally bound to do so or as far as third parties are commissioned by Google to process this data. You can prevent the installation of Cookies with a specific setting in your browser software; however, doing so may limit the functionalities of some parts of the website.

Furthermore, you can prevent Cookies from collecting data regarding your usage of this website (including your IP-address) as well as the processing of this data by Google by downloading and installing the browser plugin available here: By using this website, you agree to the collection and processing of data relevant to your person in the aforementioned way and for the aforementioned reasons.

Find more information on Google Analytics and data protection here:

Google Remarketing

This website uses the remarketing- or ‘similar audiences’- feature provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). By using this feature, the provider can address visitors of the site with targeted advertising by showing personalized, content-related ads, when they visit other websites on the Google Display Network. Google uses cookies to perform the analysis of the website usage, which builds the basis for the creation of the interest-related advertisements. For this purpose, Google stores a small file with a sequence of numbers in the browsers of the visitors to the website. Visits to the website and anonymous data through the use of the website are stored within this number. There is no retention of personal data of visitors to the website. When visiting a different Google Display Network page, advertising ads are shown, which are highly likely to include previously accessed product and information areas. You can permanently disable the use of cookies by Google, by following the link below and downloading and installing the plug-in provided: Alternatively, you can disable the use of third-party cookies by using the network advertising initiative's (Network Advertising Initiative) deactivation page at and following the information related to opt-out listed there. For more information about Google's remarketing and Google's privacy policy, visit


This website uses Piwik, an open source web analysis service published under the GNU General Public License (accessible here: below ‘Piwik’). Piwik uses a Cookie to analyze websites in regard to user behavior. The Cookie, which is stored on your computer when visiting our website, also stores and transfers your shortened IP-address. That means that IP-addresses are anonymized when data is transferred to our server so that we cannot identify visitors to our website. Only we will have access to the usage data transferred to us via the Cookie. This data will not be transferred to third parties. The sole purpose of this analysis is to optimize and further develop our web presence.

You can prevent the installation of the Cookie with the relevant setting in your browser software; however, doing so may limit the functionalities of some parts of the website.

By using this website, you agree to have data relevant to your person be collected and processed in the aforementioned way and for the aforementioned reasons. Find more information on Piwik and data security here:

Facebook Connect

We offer the option to sign in to the The Cloakroom website using your existing Facebook profile data. For this purpose, we use Facebook Connect, a service offered by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ‘Facebook’). If you intend to use this function, you will first be redirected to Facebook. There you will be asked to sign in with your username and password. We do not register your login data. If you are already signed in to Facebook, this step will be skipped. Afterwards, your name, birthday and email address will be shared with us if you agree to this by confirming via the ‘Login with Facebook’ button. During the signup process on our website, you can optionally upload an image from Facebook to The Cloakroom to allow our stylists to provide a more personalized clothing selection. No permanent link between your user account and Facebook profile will be established. Further information on Facebook Connect and settings for protecting your privacy can be found in Facebook’s data security section.

Interest-based online advertising

Our website uses interest-based online advertising to make our offer more interesting and more fitting to you. We employ so-called retargeting technologies, which allow us to address previous visitors to our site who have shown interest in our products via advertising on our partners’ websites based on Cookies. We only collect anonymized and alias data during this process. No personal data will be stored nor user profiles created with your personal data – if it’s available.

If you do not wish to receive interest-based advertising, you can opt out with the relevant settings on, where bundled disagreement forms for advertisers are available. TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA (‘TRUSTe)’s website provides the option to deactivate all advertising at once with the help of opt-out Cookies or to alternatively make individual setting per provider. Please note that after deleting all Cookies in your browser, or if you use a different browser and/or profile a new opt-out Cookie has to be set.


We value your trust, which is why we want to be available for your questions regarding the processing of your personal data at all times. If you have any questions which could not be answered in this data privacy statement, or if you wish to receive further information on certain aspects, please get in touch anytime via email at or via post to The Cloakroom B.V., Reguliersdwarsstraat 50, 1017 BM Amsterdam, Nederland.

September 2017

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